True ROAS AI
Analytics & Profit · Shopify
The true profit behind every Meta ad.
True ROAS AI joins your real Shopify data with your Meta Ads spend to reveal net profit and true ROAS — after COGS, shipping, fees, refunds and discounts. Not the inflated number Meta reports.
- Read-only & secure
- Meta Ads today
- GDPR-compliant
Same campaign · one honest number
Net profit
+$8,240
Margin
21.4%
CAC
$26.10
Illustrative example
Your ad platform's ROAS is telling you a story it can't back up.
In-platform ROAS counts revenue before a single cost — and often claims orders it didn't drive. Scale on that number and you can pour budget into campaigns that quietly lose money on every sale.
True ROAS AI rebuilds the picture from your data: every order attributed with a confidence score, every cost subtracted with exact-decimal math. What's left is the truth.
Costs ignored
COGS, shipping, fees, refunds and discounts vanish from platform ROAS.
Over-claimed orders
Ad platforms take credit for sales they didn't actually cause.
Broken tracking
Missing or malformed UTMs silently corrupt your attribution.
Wrong decisions
Scaling a “4× ROAS” campaign that's really losing you money.
Every number defined, and defensible
No black boxes. Each metric is computed from your source data with a formula you can trace and trust.
True ROAS
attributed revenue ÷ ad spend
Shopify-verified revenue, not Meta-reported.
Net Profit
revenue − COGS − shipping − fees − opex − ad spend
Exact-decimal math on every order.
Net ROAS
attributed contribution ÷ ad spend
Profit return per advertising dollar.
MER
total revenue ÷ ad spend
Blended marketing efficiency ratio.
CAC
ad spend ÷ new customers
What each new customer really costs.
Margin
net profit ÷ revenue
Per product, campaign and collection.
Eight modules, one source of truth
A complete marketing-intelligence workspace — from executive summary down to a single order's attribution.
Executive Dashboard
Net profit, true ROAS, revenue, spend, AOV and margin at a glance — with period-over-period comparisons, a revenue/spend/profit trend, and your best & worst campaign, product and collection.
Campaign Analytics
A sortable, filterable, CSV-exportable table of every Meta campaign: spend, attributed revenue, net profit, margin, ROAS, net ROAS, CTR, CPC and CPM.
Product Analytics
Per-product revenue, units, COGS, allocated ad spend, gross and net profit, margin, refund rate and the top campaign driving each product.
Order Attribution
Every order matched back to a campaign via UTM, fbclid, landing page or referrer — each with an attribution confidence score so you know what to trust.
UTM Auditor
Scans your active Meta creatives for missing, broken or duplicate UTM parameters and malformed URLs, producing a 0–100 tracking health score with explained deductions.
Alert Center
Expired tokens, sync failures, broken tracking, negative-profit campaigns and low attribution — deduplicated and turned into clear, actionable alerts.
Profit / True ROAS Engine
Exact-decimal profit math with configurable COGS rules, shipping rules, fee structures and fixed operating costs — the calculation you can actually defend.
Background Sync
A durable Postgres job queue and worker handle OAuth, incremental sync and retries — your data stays fresh without you lifting a finger.
Live in minutes, not spreadsheets
Install on Shopify
Add True ROAS AI to your store. It provisions your shop, registers webhooks and runs an initial sync of catalog, costs, orders and refunds.
Connect Meta
Securely link your Meta Ads account from Connections. Credentials are encrypted; the connection is read-only — we never touch your campaigns.
See your true profit
Within minutes your dashboard fills with attributed revenue, net profit and true ROAS — so you know exactly which campaigns to scale and which to pause.
Tracking Health Score
Illustrative score · 0–100 with explained deductions
Attribution is only as good as your tracking.
The UTM Auditor scans your active Meta creatives for missing, broken or duplicate parameters and malformed URLs — then scores your tracking health from 0 to 100 (A+ to F) and explains every deduction, so you can fix the leaks before they distort your numbers.
- Detects missing, broken and duplicate UTMs
- Flags malformed and unreachable landing URLs
- Confidence-scored attribution on every order
- Deduplicated, actionable alerts — not noise
Meta today. More platforms next.
A provider-agnostic architecture means new ad networks slot in without changing the profit or attribution engines.
Questions, answered
How is “True ROAS” different from the ROAS Meta shows me?
Does it change or manage my ad campaigns?
How does order attribution work?
What Shopify data does it access?
Can I see historical data?
Which ad platforms are supported?
How do I get it, and what does it cost?
Ready to see your true ROAS?
Get set up with True ROAS AI and start every decision from real profit. Early partners help shape the roadmap.